Innovator, world class leader, team player - Cynthia Park's marketing acumen and personal enthusiasm have played a major role in K & L's success over the past ten years. Early in her tenure, Cynthia established K&L Direct, the first company to tailor the benefits of direct marketing to the cultural and in-language needs of the Asian American consumer. She also initiated K & L's Summer Internship Program that introduces college students to the rewards of a career in multicultural marketing.
Today, as Executive Vice President and Managing Director, Cynthia oversees the agency's Account Management, Creative, and Media departments. But even as her responsibilities at K & L demand more and more of her time, Cynthia finds time to share her knowledge and expertise with audiences outside the agency. She has taught direct marketing at New York University and is an active member of the Direct Marketing Association and the Asian American Advertising Federation (3As). She is also a member of the Diversity Achievement and Mosaic Awards Committee of the American Advertising Federation (AAF), founded to honor individuals, groups and corporations at the forefront of the diversity initiative.
Cynthia holds a BA in Psychology with a minor in Marketing from the State University of New York at Binghamton.
