Long recognized as leading strategists in the multicultural marketing industry, K & L has developed a marketing consulting practice designed to assist companies in identifying the multicultural consumer potential for specific categories and brands, thereby establishing the business cases to justify future investments in targeted marketing and communications programs. K & L's marketing consultants are typically retained to work with a client during the earliest, 'exploratory' phase of multicultural market evaluation - often several years in advance of a client's decision to begin advertising to a specific target audience.
Areas of inquiry in our most comprehensive category and/or brand-specific consulting studies can include, among other topics:
Full review and analysis of relevant demographic data
Full review and analysis of secondary usage/attitudinal consumer research
Analysis of the historical/current competitive environment
Identification and discussion of any special distribution dynamics or considerations
Identification of core consumer insights and potential positioning strategies
Consumer contact point mapping
Marketing and communications program options (with ROI comparisons)
Analysis of client internal organization and/or operations which may impact program success
Recommendations for marketing/communications program measurement
Please contact us to learn more about our recent consulting practice case studies.
Multicultural Marketing Education
K & L's consultants are frequent public speakers and are available to the business community to lecture on a wide variety of topics including, among others:
Industry-specific opportunities in multicultural markets
