Direct marketing - and specifically, direct mail - is a highly effective and efficient medium for driving consumer response, and K & L is proud to have been the industry pioneer in employing this medium in the Asian American market. Since very few marketers utilize linguistically and culturally relevant Asian direct mail programs, the Asian American consumer's letterbox is considerably less 'cluttered' than that of households in other population segments. The lack of DM clutter, combined with K & L's award winning creative approaches, allows our clients to enjoy unprecedented return on investment for their multicultural direct mail programs.
K & L's direct mail programs routinely achieve very strong results, with open rates often exceeding 80% and response rates and close rates that regularly outperform both general market and Hispanic efforts.
K & L offers clients turnkey direct marketing capabilities including direct mail program development and evaluation.
