Asian Americans stand out from all other consumer segments as a computer-savvy population in which many individuals are the earliest adopters of new technology. This is amply demonstrated in a wide range of third-party research studies which highlight that Asians are the most likely to have computers in their homes, most likely to own laptop computers, and are the most mature users of the internet as defined by their number of years online, their weekly and daily usage, and their propensity to research products online, purchase products online, and conduct financial transactions online.
To address the importance of interactive communications as an essential channel to build relationships with Asian American consumers, K&L has developed world-class online capabilities. Our strategists and web-experienced creative teams not only plan and execute the most cutting edge online advertising programs, but also work closely with clients to create new Asian-targeted microsites, or localize existing websites, in a culturally and linguistically appropriate way to ensure relevance and access for Asian users from a wide range of ethnic backgrounds.
