Breaking into the " word of mouth cycle " in the Asian community is essential to long term brand health and sales performance. For this reason, K & L has developed a world-class capability to achieve positive editorial endorsement for our clients' products/services and "buzz" among the thousands of Asian American grassroots organizations.
Our PR team is comprised of experienced PR practitioners, journalists, copywriters and marketers. We are able to provide all of the essential PR services such as media relations, spokesperson training, community positioning and consulting, crisis management, grassroots relations and events management.
K & L is honored to have participated in the U.S. Department of Treasury's award winning "New Color of Money" campaign to introduce the re-designed twenty and fifty dollar bills. For this campaign, we helped to develop comprehensive Chinese, Korean, Vietnamese, and Japanese press kits, newsletter materials for Asian community organizations, and online materials. K & L also developed the Treasury's media relations and outreach strategy for the Filipino and Asian Indian communities. The U.S. Department of the Treasury also utilized the materials developed by K & L for the campaign's outreach in the Asia Pacific region, including the Greater China region, Japan, Vietnam and Korea.
