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K & L has long been committed to educating the business community in the United States with respect to the importance of multicultural marketing and, specifically, the lucrative and largely untapped opportunity within the Asian American consumer segments. To that end, we continuously strive to share our knowledge via original, in-depth commentary in key industry publications.
Below is a short bibliography of the most recent articles authored by K & L executives.
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| Articles Authored by Eliot Kang, Founder |
- Starting Your Startup
Fast Company, Jan/Feb 2000, p. 104 - Multiculturals Get Short Shrift: Specialized Ad Agencies Deserve Fairer Compensation
Advertising Age, February 18, 2001, p. 18 - Need to Reflect Many Faces of The Consumer: Shop Executives
Advertising Age, February 16, 1998, p. 12. |
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| Articles Authored by Saul Gitlin, EVP Strategic Services/New Business |
- Marketing to Asian-Indian Americans
Direct Magazine (online edition), September 27, 2005. - Time to Start "Talking the Talk".......In Chinese
Asian American Press (St. Paul, MN), September 2005
Also excerpted in Advertising Age, October 3, 2005, p. 22. - Eastern Influence
Progressive Grocer, September 1, 2005, pp. 34-35. - The Asian-American Market: Midway Between Census 2000 and 2010
The Sourcebook of Multicultural Experts, 8th Edition: 2005-2006. - The "State" of the Asian American Market
ANA/ The Advertiser Magazine , December 2004, p. 48-54. - An Untapped Market for America's Marketers
The Sourcebook of Multicultural Experts, 1st, 2nd, 3rd, 4th Editions: 1998-1999, 1999-2000, 2000-2001, 2001-2002. - A Wasted Opportunity
ECM Magazine (UK), October 2002, pp. 381-384. - The Rise of the Multicultural Consumer
The Sourcebook of Multicultural Experts, 5th, 6th, and 7th Editions: 2002-2003, 2003-2004, 2004-2005. - Russian Addressing
Brandweek Magazine, November 19, 2001, p. 18. - Meet the Lee Family
Retail Merchandiser Magazine, January 2002, p. 42-45. - Ground Shifts in California
Advertising Age Magazine, September 25, 2000, p.78. - Who Wants to be Fully Acculturated?
Brandweek Magazine, July 10, 2000, p.22. - A Burgeoning and Lucrative Market Just Waiting to be Discovered
ANA / The Advertiser Magazine, December/January 2000, pp.15-19. - Marketing to the Asian-American Consumer
OTC Update, Nicholas Hall & Company (UK) March 2000, pp. 75-78. Also reprinted in Far East Focus, Consumer Health Care in Asia, Volume 7 Issue 1, April 2000, pp.19-23. - Ancient Chinese Secrets?
Brandweek Magazine, November 8, 1999 , pp.17-22. - Cars: Dealing With Asians
Brandweek Magazine, January 5, 1998, pp. 15-17. - Ethnic Markets Net-Readier Than You Think
Brandweek Magazine, June 28, 1999, p. 32 |
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